The European Policy Innovation Council (EPIC) is proud to introduce its new brand identity, a powerful reflection of its mission to reshape the way Europe thinks about politics, policy, and governance.
The EPIC Asterisk: A Marker of Relevance and a Force of Expansion
At the heart of EPIC’s new branding is the asterisk (*), a defining element that embodies the organization’s approach to European policy innovation. The asterisk is more than just a symbol—it represents EPIC’s mission to highlight what matters, fill in the gaps, and create connections where they are needed most.
- A marker of relevance – The asterisk draws attention to critical issues, ensuring that what is often overlooked in political discussions is brought to the forefront.
- A bridge between ideas and action – Just as an asterisk expands meaning in writing, EPIC expands the policy conversation, connecting policymakers, thought leaders, and businesses with forward-thinking solutions.
- A force of expansion and collaboration – The radiating points of the asterisk symbolize openness, movement, and continuous growth, reflecting EPIC’s commitment to shaping the future of European politics with a bold, strategic mindset.
The new EPIC brand is not just a redesign—it is a statement. A statement that European politics must evolve, engage, and be shaped by those who dare to think beyond the status quo.
